If you are already taking the time to produce a blog on your website (And if you’re not, you should be. More on that later.), then you already have what you need for great social media posts.
How many eyes do you get on your website each day? I’m sure that number is a lot less than you would like it to be. And how many eyes do you think are on Facebook and Twitter each day? Why not capture some of those eyes and bring them to your website?
With WordPress, setting up an integration between your website and your social media is easy. There’s a one time setup and then your social media will pretty much run itself, and get a lot more eyes on your website – with no extra effort! Occasionally you will need to answer a post or question from a fan, but if you’re lucky enough to get that kind of engagement from your followers, you should be thrilled to answer them.
One way I set up this integration on my own site is by using Jetpack’s Publicize. You can see that every time I post a blog update, it automatically gets sent to Facebook, Twitter, Linkedin, and my Tumblr account. I could also send it automatically to my Google+ page, but I happen to have that integrated through another method. If anyone knows what Path is, and if I should be using it, please leave the info in a comment below!
There are also some paid plugins, that can auto post to other social networks like Pinterest, Blogger, Flipboard, Reddit and more. It might be worth the small initial investment to get these set up and let them work for you.
When you set up these integrations, your post title will automatically be the title of the post. Your first few words will be the description, and your featured image will as the image.
With any luck, your followers will share the post with their friends, and the reach of your content will multiply effortlessly.
More on Blogging
Blogging is work. There is no denying it. But if you love your business and like to keep up with the new trends in your business, why not spend a little time writing about it? Every post doesn’t have to be novel. Just a couple paragraphs can be enough to keep your content fresh – and let Google know that you are committed to having the most current information on your site – which means better SEO rankings.
And every post doesn’t have to be submitted for a Pulitzer, although using correct grammar can help you from being penalized. Google looks at grammar as part of it’s recipe for good content. But you don’t have to be Stephen King. Just write about what you know in a straight forward way that your visitors will understand. Use key words that will capture their attention. And spend a little extra time on a title that will capture their attention.
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