Here is a very simple tip to help your SEO performance -use H tags. Not only can using H tags help Google figure out what is most important on your page, usually if you have a good theme, H tags will also help readers understand what is most important on the page (even more important) because they will be styled differently. And when you see how easy it is to use them in WordPress, you won’t believe that you haven’t been using them all along. Basically, it’s the same as making a word bold or italic.
- Use the visual editor and simply highlight the word as you usually would.
- But this time, use the drop down where it says “Paragraph”. (You might have to use the “kitchen sink” icon to show the second row of buttons in the visual editor.
- From the Paragraph dropdown, select H2, H3, or H4, depending on the importance of the item. The more important – the lower the number. You will see H1, but that should be reserved for the page title, which is the most important. If your theme is well written, the page title will get an H1 tag automatically.
And that’s all there is to it! You’ll notice that these items are probably styled differently to give more emphasis. The lower the H tag, the larger the font size. (Again, depending on your theme.)
So, this is an H2 tag.
This is an H3 tag.
This is an h4 tag.
Here’s a short video here just in case it’s not completely clear.