Today, images are incredibly important in creating an engaging website. Plus, a picture is worth a thousand words, right? Well, without those actual words, Google has a hard time knowing what an image is about. Here are some great guidelines for adding those words that you need for SEO from Mike Cutts of Google.
Here are some other great tips:
http://www.makeuseof.com/tag/rank-images-4-ways-make-images-seo-friendly/
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