5 Interesting User Experience Stats

I recently read this interesting article from blog.invisionapp.com and thought I would share with you the most interesting points.

1. Infinite Scrolling can lower your bounce rate. Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll. (I just installed Jetpack’s Infinite Scroll module & the Jetpack Infinite Scroll for Genesis plugin on this site. I’ll let you know how it goes!) -12/17/15 update: I ended up deciding it was annoying and people couldn’t get to the bottom of the page to click on the “return to top” link, so I disabled it. We’ll see if it hurts my stats.
2. Paul Ray, a user experience manager for Bing said that choosing that specific blue (#0044CC for you color enthusiasts) over some other hues amounted to an additional $80 million in annual revenue, when one factors in the additional clicks on advertisements and increased user engagement.
3. For every $1 spent on email marketing, the average return is $44.25.
4. Judgments on website credibility are 75% based on a website’s overall aesthetics and first impressions are 94% design-related.
5. You’re 64 times more likely to climb Mount Everest than click on a banner ad.

Read the full article here.